Dr Jada Jayendra
Designation Associate Professor
Years of Experience 17 years
Department MBA
Email Id drjayendra@mlrit.ac.in
JNTUH Unique Id 4149-160119-182416
Areas of Specialization Finance and Marketing
UG Degree B.Com computers
PG Degree MBA
Ph.D Ph.D in Management
Joining Date 21/12/2022
Nature of Association Regular

Dr Jada Jayendra

Papers Published

1. Published Article on “Passengers’ Satisfaction towards Indian Railways off- Board Amenities ( A comparative Study of Three Divisions in the State of Andhra Pradesh, India)” International Journal of Multidisciplinary Educational Research, Vol -3, issue –8(4), August 2014.pg no -259 – 267. ISSN – 2277- 7881. Impact Factor: 2.735.
2. Published Article on “Passengers’ Satisfaction towards Indian Railways On – Board Amenities (A comparative Study of Three Divisions in the State of Andhra Pradesh,India)” EPRA International Journal of Economics and Management Studies, Vol -2, July – August 2014.pg no -175 – 181. ISSN – 2347 – 4378.Impact Factor: 0.544.
3. Published Article on ‘Marketing Strategies In Banking Sector – A Case Study on Saving Pattern of HDFC Bank Customers, Visakhapatnam’. International Journal of Recent Trends in Management, Commerce, Accountancy, Economics, Public Administration, Law and Allied Researches, Volume: 1, Issue: 3 (July – September’2014) PP: 109-120, ISSN: 2348-9405 (Print). Impact Factor: 1.7
4. Published Article on ‘Marketing Strategies of Mobile networking Service Operators (A Study on Visakhapatnam District, Andhra Pradesh)’. International Journal of Business, Management & Allied Science (IJBMAS), Volume: 5, Issue: 2, (November, 2018) PP: 146 – 150, ISSN: 2349 – 4638 (Print). Impact Factor: 6.853
5. Published Article on “Problems and Prospects of Women Entrepreneurs (A Study with Reference to Small and Medium Women Enterprises in Visakhapatnam District)’. UGC CARE Approved International Indexed and Referred Journal Impact Factor 6.2. Published in Volume: 22, Issue: 10, November, 2019) of Think India Journal with ISSN: 0971-1260. Indexed with Crossref and DOI https://doi.org/10.26643/think-india
1. Published article on “Role of Regional Rural Banks in Development of Rural Economy” Shrinathji Journal of Business & Research volume- 4, number – 2, July – DEC. – 2013, ISSN – 0975-7996, Pg .no. 137 – 145.

Subjects Taught

Management and Organizational Behavior, Entrepreneurship and Design Thinking, Management Information System, Consumer Behaviour, Financial

Books Published

Passengers’ Satisfaction towards Indian Railway Amenities: A Comparative Study of
Waltair, Vijayawada and Secundrabad, Published on Sucharita Publication on 2015. ISBN: